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10 Strategies to Online Success: How to Use the Internet to Expand Your Business & Win New Customers

10 Strategies to Online Success
Introduction
The competition is fierce when it comes to the world of online marketing and
web design, and I’m sure it is very easy for a consumer like yourself to feel
confused and overwhelmed with all the information out there.
What’s good? What’s not so good? What’s old school or what’s going to work
now and for the foreseeable future?
What’s honest advice and what’s misleading advice?
I wrote this short eBook with you, the recipient in mind. You might be an
operations manager with a small telecommunications company, you might be a
health & wellness practitioner, or you might be an entrepreneur building your new
business.
Whatever your position, chances are good that you spend your days serving your
customers (as you should be) and not online trying to figure out how you can
leverage the power of the Internet to attract new clients and expand your
business.
As a person who practically lives online I have often come across ideas and
techniques that are great for setting up your online presence and promoting your
business online, and ones that are not so great.
Have you heard the online terms “white hat” and “black hat” techniques?
If not, can you guess what they mean?
White hat can also be defined as “best practices”. Black hat can also be defined
as “manipulative practices”.
People who know me, know I am a “white hat” kind of gal. While working in the
corporate world for over 16 years (did I just say that out loud?), I often heard the
term “best practices”, and that worked well for me because it truly aligned with
my way of doing business then, and now.
Professional Web Studio www.professionalwebstudio.com
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