10 E-zine Publishing Mistakes To Avoid
Publishing an E-zine is a lucrative business. More and more people are jumping
on the E-zine publishing band wagon. Anyone can get an autoresponder and
compile their own newsletters and e-courses to their subscribers at the cost of
pennies. It is no surprise that E-zines are the choice of medium for list building
and selling ad spaces.
However, there are a lot of mistakes made by newbies. Mistakes such as
unsolicited e-mailing and not focusing on their core business are common
mistakes committed daily. These must be addressed so that the profits are not
Therefore, I’ve written this guide on how to overcome these common mistakes.
Sending E-zines from their Yahoo! or Gmail
Part of the temptation for newbies is to collect a group of e-mails and start
mailing out from their own personal e-mails.
At first this may seem quite harmless when you have about 10-20 people in your
list, but once your subscriber count exceeds 50 people, you are going to have a
very big problem on your hand.
Firstly, you will have to handle people who newly sign up on your list manually.
People who wish to unsubscribe needs to be manually removed as well –
causing you massive administration problems.
The worst thing is most Internet service providers refuse to let you send bulk e-
mails to many people at once. Of course, they set their own limits so that
spammers won’t prey on the unsuspecting through their networks.