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1 2 3 Social Media Field Guide


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Contents
Introduction ............................................................1
The History of the Internet ........................................6
The Future of the Internet ....................................... 11
Social Statistics...................................................... 15
Why We Need Social Media...................................... 16
Measuring Social Media Success ............................... 20
Benchmark for a Point of Reference ............................... 20
Why Benchmarking Is Important ............................... 20
Five Tools to Measure Your Social Media Success ......... 21
Blog Measurement ............................................... 21
Tool 1: WordPress Statistics ............................ 22
Tool 2: Google Analytics.................................. 23
Twitter Measurement............................................ 24
Tool 3: Bitly................................................... 25
Tool 4: Twitter Counter ................................... 26
Facebook Measurement ........................................ 27
Tool 5: Facebook Insights................................ 28
Benchmark Metrics for Budgeting............................... 29
1,2,3-Social Media Field Guide (Vol. I)
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