So when I have found what my visitors are worth to me I then find relevant keywords to my site and bid at least 10% under what I earn from each visitor. Although creating text links with that low of a bid won’t bring you too much traffic. A really cool tactic to get you cheap relevant clicks from Google is through the creating of image or banner ads because there is far less competition in that area. When creating an image ad you can use the display ad builder as to create an image ad you will need a high quality picture. Create the image ad in a descriptive manner and if you are linking directly to a product then you may wish to give the price as this will boost the conversion rate while dropping the click through rate. You can also use this technique to directly link to one of your affiliate programs. The best way to do that is to create another descriptive ad with the price of the product you are promoting. You will need to track your conversion rate very closely as this technique can be costly if the product isn’t making enough sales for the cost of sending visitors. Once you know that the affiliate link is working for you and you are making a profit you can create more ads and make more of a profit.