Chapter 6
Ezines And Your Bottom Line
Supporting your visitors and customers with a newsletter is no longer optional. It is expected. If you do not deliver, you will continue to lose credibility.
Do You Publish An Ezine? - It's a great way to stay in touch with customers and it lends credibility to you.
Growing Your Subscriber List - As with all else in growing a website, be prepared to spend some time.
Free Emailing Services And Passwords - The four free services require a password and confirmation, which can hurt.