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12 Smart Practices to Improve Marketing and Sales

12 Smart Practices to Improve Marketing and Sales

Errol S. van Engelen | Business Textbooks
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Format: PDF
Published: Oct 2014
Downloads: 40
Pages: N/A

"12 Smart Practices to Improve Marketing and Sales" is a valuable resource for Commercial Managers and Directors. And also for students on Marketing and Business courses. It covers most important topics and cases in the areas of Digital Marketing, Content Marketing Lead Generation and Marketing...

The Experts Teach: Customer Care

The Experts Teach: Customer Care

ManageTrainLearn | Business Textbooks
Rating:     Rated: 0 times
Format: PDF
Published: Oct 2014
Downloads: 51
Pages: N/A

In "The Experts Teach: Customer Care", we bring together 25 articles from the top experts on how to earn a reputation for great customer service. These experts will show you why many organisations lose sight of their customers and decline, while others get the customer relationship right and see...


The WRTI Book of Practical Inventing

The WRTI Book of Practical Inventing

Alan Finn | Business Textbooks
Rating:     Rated: 0 times
Format: PDF
Published: Oct 2014
Downloads: 26
Pages: N/A

This book is intended to be a practical guide to all those inventors, actual or would-be, those who have yet to take their first real steps toward making their new product or service dreams come true. The Wessex Round Table of Inventors (WRTI) is an inventors club based at Southampton Solent...

Volunteering

Volunteering

Karl E. Burgher, Michael B. Snyder | Business Textbooks
Rating:     Rated: 0 times
Format: PDF
Published: Oct 2014
Downloads: 42
Pages: N/A

VOLUNTEERING is an excellent handbook providing insights and tools to those looking to volunteer, and for those who have taken on the rewarding task of leading and managing volunteers. Volunteering and managing volunteers can be a complex process. However, this text provides one with a concise...

Frictions and institutions

Frictions and institutions

Gilles Saint-Paul | Business Textbooks
Rating:     Rated: 0 times
Format: PDF
Published: Oct 2014
Downloads: 10
Pages: N/A

The book introduces the reader to the now largely standard Mortensen-Pissarides (1994) matching model of the labor market, and then builds a number of applications of this model that allow us to study the distributional effects of various labor market policies and institutions. For each of those...


The Four Faces of Marketing

The Four Faces of Marketing

Leigh Cowan | Business Textbooks
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Format: PDF
Published: Oct 2014
Downloads: 29
Pages: N/A

Ideally, Marketing is accountable, generates bulletproof business outcomes, drives growth and profitability, and empowers the whole organisation. In reality, however, Marketing can be unfathomable, counter-productive, inefficient and cumbersome, offering little or no contribution to corporate...

Marketing Communications

Marketing Communications

Olujimi Kayode | Business Textbooks
Rating:     Rated: 0 times
Format: PDF
Published: Oct 2014
Downloads: 33
Pages: N/A

Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. Throughout the textbook, the most important concepts and principles that underpin the strategy of effective marketing communications are identified and...

An Introduction to Business and Business Planning

An Introduction to Business and Business Planning

Dr. Jay A. Dewhurst | Business Textbooks
Rating:     Rated: 0 times
Format: PDF
Published: Oct 2014
Downloads: 51
Pages: N/A

This book introduces students to business concepts experientially as they develop a business plan for a fictional business the student creates. With each chapter, the student learns introductory concepts and then applies those concepts to their business plan. This method of introducing students...


Business Ethics

Business Ethics

Lucjan Klimsza | Business Textbooks
Rating:     Rated: 0 times
Format: PDF
Published: Oct 2014
Downloads: 43
Pages: N/A

The intention of this book is to serve as a compendium which contributes to a better understanding of major ethical terminology and basic ethical systems orientated towards business ethics. This book is divided into two parts. The first part is theoretical in which survey of main ethical...

On the Shoulders of Giants

On the Shoulders of Giants

Tommy Jensen, Timothy L. Wilson | Business Textbooks
Rating:     Rated: 0 times
Format: PDF
Published: Oct 2014
Downloads: 26
Pages: N/A

Our responsibility as educators is not only to ensure that our students are well grounded in the fundamentals of our field, but also to motivate them to do meaningful research. We therefore asked ourselves why an introductory book was not available that gave a fair account of the basic message and...

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