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Corporate Governance and International Business

Corporate Governance and International Business

David Crowther, Shahla Seifi | Business Textbooks
Rating:     Rated: 4 times
Format: PDF, ePub, Mobi, TXT
Published: Jan 2012
Downloads: 507
Pages: N/A

It is clearly accepted that good governance is fundamental to the successfully continuing operating of any organisation. Corporate governance has gained tremendous importance in recent years, due to the developments brought about through globalisation concerning the harmonisation of procedures and...

Project Management

Project Management

Olaf Passenheim | Business Textbooks
Rating:     Rated: 6 times
Format: PDF, ePub, Mobi, TXT
Published: Jan 2012
Downloads: 1305
Pages: N/A

Every project and as a consequence every project manager has to deal with different targets, different environments and, last but not least, with different people. Therefore, only the Know-how and the Do-how will transform a project manager into an excellent project manager. Read this book to...

Organizational Theory

Organizational Theory

Jørgen Lægaard | Business Textbooks
Rating:     Rated: 3 times
Format: PDF, ePub, Mobi, TXT
Published: Jan 2012
Downloads: 213
Pages: N/A

This book introduces the reader to the different theories within field of organization as well as to the different types of organizations structures which are most commonly used.


Studying Strategy

Studying Strategy

James Rowe | Business Textbooks
Rating:     Rated: 2 times
Format: PDF, ePub, Mobi, TXT
Published: Jan 2012
Downloads: 199
Pages: N/A

The purpose of this book is to introduce and reflect on some of the key writers, ideas, models and approaches in Strategic Management. Hopefully the book will bring together ideas and models from other areas of business and management study to support the planning of strategy.

Business Research Methods

Business Research Methods

Dr. Sue Greener | Business Textbooks
Rating:     Rated: 8 times
Format: PDF, ePub, Mobi, TXT
Published: Jan 2012
Downloads: 1055
Pages: N/A

Knowledge on research methods is absolutely essential for any student. This textbook provides an overview of the different elements required to write a thesis.

Business Information Systems

Business Information Systems

Elizabeth Hardcastle | Business Textbooks
Rating:     Rated: 2 times
Format: PDF, ePub, Mobi, TXT
Published: Jan 2012
Downloads: 388
Pages: N/A

This textbook provides an overview of business information systems and provides definitions for the different systems used in companies.


Customer Relationship Management

Customer Relationship Management

Roger Baran, Christopher, et al | Business Textbooks
Rating:     Rated: 4 times
Format: PDF, ePub, Mobi, TXT
Published: Jan 2012
Downloads: 436
Pages: N/A

Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this textbook a review of the theoretical conditions for Customer Relationship Management is given.

Strategic Marketing

Strategic Marketing

Andrew Whalley | Business Textbooks
Rating:     Rated: 4 times
Format: PDF, ePub, Mobi, TXT
Published: Jan 2012
Downloads: 626
Pages: N/A

Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses. It covers the origins of modern marketing, relates contemporary and classic theory to Marketing in both academic and practical terms, providing a solid...

Email Marketing

Email Marketing

The Internet Marketing Academy | Business Textbooks
Rating:     Rated: 2 times
Format: PDF, ePub, Mobi, TXT
Published: Jan 2012
Downloads: 647
Pages: N/A

Email Marketing is one of the great eBooks available to download from our website. There are more than 500 textbooks, Business Books & Travel Guides in our book collection.


Essentials of Marketing Research

Essentials of Marketing Research

Paurav Shukla | Business Textbooks
Rating:     Rated: 3 times
Format: PDF, ePub, Mobi, TXT
Published: Jan 2012
Downloads: 533
Pages: N/A

This textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.

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