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Inbound Marketing

Inbound Marketing

Nick Pateman, Dan Holt | Business Textbooks
Rating:     Rated: 0 times
Format: PDF
Published: Feb 2013
Downloads: 1175
Pages: N/A

Looking to use social media, SEO and website conversion optimization for your business? Download this short but heavyweight guide by Nick Pateman and Dan Holt, Partners in Siteseen Ltd - one of the UK’s largest online networks.

Permission Marketing

Permission Marketing

Roy Everitt | Business Textbooks
Rating:     Rated: 0 times
Format: PDF
Published: Feb 2013
Downloads: 157
Pages: N/A

With marketing messages reaching saturation point in many people’s lives, getting your company’s message listened to is an ever-increasing challenge. Customers have learned to tune out most of this daily barrage of information, and “pushing” your marketing becomes less and less...


The Power of Conjoint Analysis

The Power of Conjoint Analysis

David Murray | Business Textbooks
Rating:     Rated: 1 times
Format: PDF
Published: Feb 2013
Downloads: 48
Pages: N/A

Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the great brands, all at different prices, some are available ex-stock, outputs differ... You are confronted with a choice.... “I like X, but it’s the most expensive, and it’s not available ex-stock” “The Y is a...

Time to Be Productive

Time to Be Productive

Harold Taylor | Business Textbooks
Rating:     Rated: 1 times
Format: PDF
Published: Feb 2013
Downloads: 176
Pages: N/A

In this digital age of speed, technology offers challenges as well as benefits. While we scramble to get things done among interruptions, distractions and incessant communications, our working day expands while our personal productivity shrinks. We need new strategies to remain effective in this...

Telesales

Telesales

Drago V. Iliescu | Business Textbooks
Rating:     Rated: 0 times
Format: PDF
Published: Feb 2013
Downloads: 133
Pages: N/A

This book provides its readers with a structured approach to Telesales, from preparation to closing the sale. It describes each step, and provides information regarding the transition from one step to the next. The information contained in this book is meant to help sales professionals achieve...


Pre-Call Planning Pharmaceutical Selling

Pre-Call Planning Pharmaceutical Selling

Nazir Ahmad | Business Textbooks
Rating:     Rated: 1 times
Format: PDF
Published: Feb 2013
Downloads: 118
Pages: N/A

This book is all about Pre-call planning for the pharmaceutical sales call. You will find a step by step approach to pre-call planning. Pre call planning is divided into four steps which are; market analysis, customer knowledge, calls objective setting and plan to execute the call. You will also...

Introduction to Game Theory

Introduction to Game Theory

Christian Julmi | Business Textbooks
Rating:     Rated: 1 times
Format: PDF
Published: Feb 2013
Downloads: 475
Pages: N/A

This free textbook provides an overview of the field of game theory which analyses decision situations that have the character of the games. The book is eminently suitable in particular as introductory reading and is meant to sharpen the reader’s strategic thinking abilities. The understanding...

Managing Budgets

Managing Budgets

MTD Training | Business Textbooks
Rating:     Rated: 2 times
Format: PDF
Published: Jan 2012
Downloads: 168
Pages: N/A

Managing a budget can be a very challenging activity! There are always pressures on expenditure and in today’s economic climate there is the need to “do more for less” in terms of costs are concerned. In this textbook you’ll receive a thorough grounding in terms of what budgets are and...


Portfolio Theory and Investment Analysis

Portfolio Theory and Investment Analysis

Robert Alan Hill | Business Textbooks
Rating:     Rated: 3 times
Format: PDF
Published: Jan 2012
Downloads: 498
Pages: N/A

This book evaluates the origins of Modern Portfolio Theory (MPT) as a guide for further study. Based on the pioneering work of Harry Markowitz and John Tobin we learn how anybody with today’s software and a reasonable financial education can model risky investment portfolios. But one lesson from...

The Capital Asset Pricing Model

The Capital Asset Pricing Model

Robert Alan Hill | Business Textbooks
Rating:     Rated: 0 times
Format: PDF
Published: Jan 2012
Downloads: 91
Pages: N/A

This book evaluates the development of Modern Portfolio Theory (MPT) based on the Sharpe CAPM and Ross four-factor APT, underpinned by Modigliani and Miller’s “law of one price”. Today anybody with appropriate software and a reasonable financial education can model risky investment...

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