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Business Textbooks
Strategic Marketing
Business Textbooks, by Andrew WhalleyStrategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses. It covers the origins of modern marketing, relates contemporary and classic theory to Marketing in both academic and practical terms, providing a solid foundation for the understanding of Marketing. A valuable resource to the student and marketing practioneer...
Strategies to Fight Exam Stress & Achieve Success
Business Textbooks, by Will Stringer ACA CTA ICSANothing has value that is easily won. Exams are a fight of wills. They are a struggle between you and the people who set and sponsor the Exams. Success requires planning, co-ordination and self-belief. By taking on board a systematic approach to mapping your way through the Exam Minefield, you can ensure you are truly ready and confident in the Exam room. This book is for young professionals...
Stress and Work/Life Balance
Business Textbooks, by David NewthMy guiding aim in writing this book was to make it readable, down to earth and useful. It carries a conviction that managers vulnerability to stress can be lessened by them standing back from the coal face occasionally and recognising they have choices in how they feel in themselves and behave towards others. There is no suggestion this is easy but there is plenty of food for thought, drawn not...
Stress measurement in less than one minute
Business Textbooks, by Gerry Larsson & Bodil Wilde-LarssonDrawing on the scholarly writings of the late professor Richard S. Lazarus, the book presents the development of the Emotional Stress Reaction Questionnaire (ESRQ). With this tool, psychological stress can be measured in less than one minute! The first part of the book presents the development of the ESRQ, its theoretical foundation and psychometric properties. The second part illustrates how...
Study in Scandinavia
Business Textbooks, by Ventus Publishing ApSThis book is the first in a series of eBooks about studying abroad. It provides the student with an overview of the universities in Denmark and Norway as well as a more detailed description of each of the universities, including testimonials from international students. Furthermore, the book has practical information about studying in Scandinavia.
Studying Strategy
Business Textbooks, by James RoweThe purpose of this book is to introduce and reflect on some of the key writers, ideas, models and approaches in Strategic Management. Hopefully the book will bring together ideas and models from other areas of business and management study to support the planning of strategy.
Successful Prospecting in Sales
Business Textbooks, by MTD TrainingHaving a never ending stream of new prospects and potential clients is the lifeblood of any business.
This textbook will cover how to prospect and development new business opportunities.
Successful Public Speaking
Business Textbooks, by Arina NikitinaThis book is written for proactive people, who understand the importance of getting their message across in a clear, confident, and persuasive manner and are looking for ways to elevate their delivery from 'good' to 'great'. Successful Public Speaking offers specific, easy to practice strategies and tools to help you: structure your material for the best impact; cope with nervousness...
Successful Time Management
Business Textbooks, by MTD TrainingDo you make the most of your time or are you always chasing your tail?
Do you use to-do lists? Planners? And do you know what tasks and activities to focus on at any given time?
Today, we have more and more demands made upon us at home and at work than any time in history - tighter deadlines, more work, juggling priorities - you name it!
In this...
Supportive Leadership
Business Textbooks, by Günther H. SchustLeadership in the 21st Century needs a paradigm change!
Organizations will only distinguish themselves - from others on the market - by high level of self-responsibility, (mental) fitness and a faster learning, innovating and realizing capacity. Therefore leadership reaches a new dimension once it ceases to lay down rules, to be restrictive and controlling, but instead starts to offer...
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