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Business Textbooks

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    • Essentials of Marketing
      Essentials of Marketing Business Textbooks by Manmohan Joshi
      Essentials of Marketing
      Essentials of Marketing

      Reads:
      237

      Published:
      Feb 2013

      Marketing aims at finding out what consumers want, then planning and developing a product or service that will attract consumers. It also ensures that the rig...

      Formats: PDF

    • Effective Marketing
      Effective Marketing Business Textbooks by MTD Training
      Effective Marketing
      Effective Marketing

      Reads:
      245

      Published:
      Feb 2013

      The lifeblood of any business, no matter how big/small it may be, is the ability to be known and to attract new prospects and business opportunities. The r...

      Formats: PDF

    • Practical PR
      Practical PR Business Textbooks by Tony Greener
      Practical PR
      Practical PR

      Reads:
      59

      Published:
      Feb 2013

      We have all heard of PR but how many of us know what it involves? Can we do it ourselves with reasonable expectation of success or do we have to sub-contrac...

      Formats: PDF

    • Search Engine Optimisation
      Search Engine Optimisation Business Textbooks by Jacqui Carrel
      Search Engine Optimisation
      Search Engine Optimisation

      Reads:
      163

      Published:
      Feb 2013

      Search Engine Optimization (also known as search engine optimization or SEO) is touted as being very difficult. It is if you don’t know what you are doing, bu...

      Formats: PDF

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