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Business Textbooks

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  • Social Media And Business Intelligence
    Social Media And Business Intelligence Business Textbooks by CIO Whitepapers
    Social Media And Business Intelligence
    Social Media And Business Intelligence

    Reads:
    192

    Published:
    Feb 2013

    Social Media is already very well known and widely used, but there is still a great deal of misunderstanding as to how it can be used effectively by busines...

    Formats: PDF

  • Essentials of Marketing
    Essentials of Marketing Business Textbooks by Manmohan Joshi
    Essentials of Marketing
    Essentials of Marketing

    Reads:
    199

    Published:
    Feb 2013

    Marketing aims at finding out what consumers want, then planning and developing a product or service that will attract consumers. It also ensures that the rig...

    Formats: PDF

    • Effective Marketing
      Effective Marketing Business Textbooks by MTD Training
      Effective Marketing
      Effective Marketing

      Reads:
      191

      Published:
      Feb 2013

      The lifeblood of any business, no matter how big/small it may be, is the ability to be known and to attract new prospects and business opportunities. <br /><...

      Formats: PDF

    • Practical PR
      Practical PR Business Textbooks by Tony Greener
      Practical PR
      Practical PR

      Reads:
      42

      Published:
      Feb 2013

      We have all hear of PR but how many of us know what it involves? Can we do it ourselves with reasonable expectation of success or do we have to sub-contract...

      Formats: PDF

    • Search Engine Optimisation
      Search Engine Optimisation Business Textbooks by Jacqui Carrel
      Search Engine Optimisation
      Search Engine Optimisation

      Reads:
      139

      Published:
      Feb 2013

      Search Engine Optimization (also known as search engine optimisation or SEO) is touted as being very difficult. It is if you don’t know what you are doing but...

      Formats: PDF

    • Essentials of Marketing Research: Part I
      Essentials of Marketing Research: Part I Business Textbooks by Paurav Shukla
      Essentials of Marketing Research: Part I
      Essentials of Marketing Research: Part I

      Reads:
      110

      Published:
      Feb 2013

      Marketing research is a critical part of marketing decision making; it helps in improving management decision making by providing relevant, accurate, and time...

      Formats: PDF

    • Inbound Marketing
      Inbound Marketing Business Textbooks by Nick Pateman, Dan Holt
      Inbound Marketing
      Inbound Marketing

      Reads:
      62

      Published:
      Feb 2013

      Looking to use social media, SEO and website conversion optimisation for your business? Download this short but heavyweight guide by Nick Pateman and Dan Holt...

      Formats: PDF

    • Permission Marketing
      Permission Marketing Business Textbooks by Roy Everitt
      Permission Marketing
      Permission Marketing

      Reads:
      44

      Published:
      Feb 2013

      With marketing messages reaching saturation point in many people’s lives, getting your company’s message listened to is an ever-increasing challenge. Customer...

      Formats: PDF

    • The Power of Conjoint Analysis
      The Power of Conjoint Analysis Business Textbooks by David Murray
      The Power of Conjoint Analysis
      The Power of Conjoint Analysis

      Reads:
      30

      Published:
      Feb 2013

      Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the great brands, all at different prices, some are available ex-stock, outputs differ...

      Formats: PDF

    • Time to be productive
      Time to be productive Business Textbooks by Harold Taylor
      Time to be productive
      Time to be productive

      Reads:
      105

      Published:
      Feb 2013

      In this digital age of speed, technology offers challenges as well as benefits. While we scramble to get things done among interruptions, distractions and inc...

      Formats: PDF

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