To successfully market your business and boost revenue you need to use every tool in your arsenal. It’s no secret that social media has taken hold as one of the most powerful and cost-effective marketing avenues out there, but there’s another offshoot of the tech boom that has tremendous hidden potential as well – eBooks. By following the right steps, you can write and publish eBooks and use them to significant effect in your overall marketing strategy. If you’ve never written one, or if you have but aren’t sure how to take advantage of its marketing capabilities, read
I have a few authors in my various social media streams – Google+, Facebook, Twitter – and one of the things I have been noticing an increase in is the frequency of book trailer postings.
I am a child of the 80s; and from a so-called “Third World” country, no less. The word “trailer” primarily forms the image of a vehicle that is towed behind another automobile or some kind, and is usually for either leisure or for the transportation of goods. After a while, the term “movie trailer” was assimilated into my vocabulary because … well, everybody
Today, I had the unexpected opportunity to speak to two indie authors about using social media to build buzz for their latest titles. I realized this morning that I had this conversation before and here I was having it again. It is no surprise that a lot of independent authors want to know how they can use social media to market their eBook[s].
Independent authors need to feel empowered and be knowledgeable when it comes to social media and how to use it. Self-publishing demands that you wear a lot of hats; one of those hats is marketing