The future of e-publishing

The threats and possibilities of a digital book market

In comparison to the film, music and even newspaper industries, the publishing industry is changing rather lethargically. This does not change the inevitable fact that it will face immense changes in the future which have already been apparent for many years.

It seems like publishers have been afraid of adapting to a changing market. By analyzing other content industries they saw the pitfalls of accelerated digitalization. They tried to avoid developments such as lower prices and piracy by delaying digitalization as long as possible. Maybe they deemed the risk

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How to Use eBooks to Market Your Business

How to Use eBooks to Market Your Business

To successfully market your business and boost revenue you need to use every tool in your arsenal. It’s no secret that social media has taken hold as one of the most powerful and cost-effective marketing avenues out there, but there’s another offshoot of the tech boom that has tremendous hidden potential as well – eBooks. By following the right steps, you can write and publish eBooks and use them to significant effect in your overall marketing strategy. If you’ve never written one, or if you have but aren’t sure how to take advantage of its marketing capabilities, read

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Book trailers? Absolute necessity or pretty fluff?

Book trailers? Absolute necessity or pretty fluff?

I have a few authors in my various social media streams – Google+, Facebook, Twitter – and one of the things I have been noticing an increase in is the frequency of book trailer postings.

I am a child of the 80s; and from a so-called “Third World” country, no less. The word “trailer” primarily forms the image of a vehicle that is towed behind another automobile or some kind, and is usually for either leisure or for the transportation of goods. After a while, the term “movie trailer” was assimilated into my vocabulary because … well, everybody

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