On occasion, I have chosen to avoid reading a particular book because I was hesitant about what people might think of me for reading it. When I first read Stephen King’s “It”, the cover at the time was a fairly nondescript cover which didn’t give much away: it was simply an image of a storm drain with a distinctly reptilian hand reaching out towards a paper boat bobbing in the gutter. Ominous, yes; but not as scary as some of the newer covers I’ve seen – especially the one with Tim Curry’s sinister clown-face and shocking red hair.
Today, I had the unexpected opportunity to speak to two indie authors about using social media to build buzz for their latest titles. I realized this morning that I had this conversation before and here I was having it again. It is no surprise that a lot of independent authors want to know how they can use social media to market their eBook[s].
Independent authors need to feel empowered and be knowledgeable when it comes to social media and how to use it. Self-publishing demands that you wear a lot of hats; one of those hats is marketing
As the debate over self-publishing versus traditional publishing rages, authors are quietly uploading their eBooks to websites such as Free-eBooks.net, Smashwords, Kindle Direct Publishing platform, and Lulu – to name a few.
I saw an article yesterday on the Guardian UK website in which Dalya Alberge discusses Ian Rankine’s suggestion that there be tax incentives given to new writers. Traditional publishing meant for authors an upfront advance on their book’s sales. An advance from your publisher 10 years ago could probably make a sufficient dent in your mortgage. These days, it might cover one month’s rent.