I stumbled onto a link that focuses on an aspect of writing that not many people consider when they are writing: typography. The link was shared by on one of my social media feeds and it is essentially a book-in-a-website. An intriguing way to publish in itself (and certainly a subject for a discussion at some later date), it was less about the fact that the book was indistinguishable from the website and more about the content of the book. This is a book about typography. My social media friend had introduced it by writing, “If you
On occasion, I have chosen to avoid reading a particular book because I was hesitant about what people might think of me for reading it. When I first read Stephen King’s “It”, the cover at the time was a fairly nondescript cover which didn’t give much away: it was simply an image of a storm drain with a distinctly reptilian hand reaching out towards a paper boat bobbing in the gutter. Ominous, yes; but not as scary as some of the newer covers I’ve seen – especially the one with Tim Curry’s sinister clown-face and shocking red hair.
Today, I had the unexpected opportunity to speak to two indie authors about using social media to build buzz for their latest titles. I realized this morning that I had this conversation before and here I was having it again. It is no surprise that a lot of independent authors want to know how they can use social media to market their eBook[s].
Independent authors need to feel empowered and be knowledgeable when it comes to social media and how to use it. Self-publishing demands that you wear a lot of hats; one of those hats is marketing