Social Media Buzz Marketing for authors

Social Media Buzz Marketing for authors

Today, I had the unexpected opportunity to speak to two indie authors about using social media to build buzz for their latest titles. I realized this morning that I had this conversation before and here I was having it again. It is no surprise that a lot of independent authors want to know how they can use social media to market their eBook[s].

Independent authors need to feel empowered and be knowledgeable when it comes to social media and how to use it. Self-publishing demands that you wear a lot of hats; one of those hats is marketing

Read More

Is there an optimal price-point for eBooks?

Is there an optimal price-point for eBooks?

The real issue with piracy is a hot topic this week, it seems.

Forbes published an article just yesterday which reported that pirating camcorder copies of the hit movie The Avengers which debuted last week didn’t seem to hurt moviegoer numbers any. They maintain that the movie-going experience is one that very few people compromise on for the big ones such as The Avengers.

I had a discussion with classmates and an course facilitator a few weeks ago on the issue that Forbes highlighted too: piracy of movies and music is not just about stealing what is available

Read More

Books to movies? What are your choices?

Books to movies? What are your choices?

As Editor, I have come across a few reviews on our eBooks that indicate some of you would like to see some of our eBooks set to Hollywood. This has made me wonder what it is you think makes for a good candidate for a movie-making story.

I am biased, as I am sure regular readers of this blog may have been able to determine already, towards the thrilling, action-packed, whodunit type of stories. I like a movie that keeps me guessing and surprises me at the end with a heroic win. This makes my inclinations towards stories

Read More