It seems that Readers are as passionate about the books they read as the eReaders they read them on. If you are considering entering the eReader market and are looking at your choices we highly recommend looking into what others are saying.
Here is one of the discussions we found about the most popular eReaders out there.
Of course always keep in mind your lifestyle, what you plan on using your eReader for (commuting or enjoying on vacation by the lake?), the memory available (for the extreme avid readers), and if you prefer to have other functionality such as games and WiFi connectivity.
Be ware if you ask someone who owns an eReader as the rivalry between Nook owners and Kindle owners seems to be passionately driven if you look at some discussion boards
Which ever one you choose be sure to check out the plethora of free ebooks online and fill your new library on-the-go.