According to a June 2013 Government Accountability Office report, textbook prices rose more than 80% between 2002 and 2012. That was approximately three times the rate of inflation, and is one of the reasons that college education has become too expensive for many young people. That’s why many students, educators, and educational industry observers believe that the future of academic textbooks must involve an innovative shift into digital media versus conventional printed texts.
The change was predicted by an article that appeared in Cornell’s own student newspaper in 2011, where spokespersons for the campus book store explained that
A friend of mine who works as a graphic designer pointed out that the font she selects has a huge influence upon the visual and emotional impact of her designs. Although most of us are more or less oblivious to it, font plays a powerful role in the lives of readers and can make a real difference.
Size Matters and So Does Presentation
“When it comes to typeface size matters, and so does style,” she said. “That’s why I almost exclusively use Verdana on all of the marketing materials and websites that I create.”
I found that interesting
I have an odd imagination; my husband tells me this constantly. I think of the oddest of things at times when you might least expect it. For instance, I glimpsed this morning’s newsletter with last week’s blog post opening sentence and I said to myself, “What kind of personalities would book genres be if they were people?” And then I thought that might make for an interesting blog post; so here goes…
Obligatory disclaimer: There are hundreds of genres and sub-genres and if I attempt to figure them all out we’ll be here all year so I