There are many ‘proven’ headline formulas if you’re looking for new headline ideas. However, what ‘Sure-Fire’ headlines are going to get you the highest CTR, and help you succeed with your AdWords campaign?
Well, we put four Sure-Fire headlines to the test for SilvaUltraMindSystem.com [a company which produces personal programming techniques, developed to help people reach their goals].
The headlines were:• Mind Power Secrets
• The Art of Mind Power
• The Key to Mind Power
• Free Mind Power Course
The first three are all ‘proven’ headlines that you’ve likely seen elsewhere. No matter what niche you operate in, you’ll often find people using these time tested headline formulas. The fourth headline is a proven formula for Google AdWords, because the word “Free” can often attract lots of clicks.
The results were quite surprising (see image on next page):The Results
‘Clicks’ are the number of times prospect clicked on the subject ad. It turns out that “Mind Power Secrets” outperformed all of the other headlines by a significant margin. In fact, “Mind Power Secrets” did 37% better than “The Key to Mind Power” and 12% better than “The Art of Mind Power.”
Surprisingly, the headline “Free Mind Power Course” had the lowest CTR. The second surprise is the headline “The Key to Mind Power” has a very poor conversion rate.
What You Need to UNDERSTAND: Firstly, test different “Sure-Fire” headlines. Because not every “proven” headline is going to get you the same response. Testing
everything is always the key to success, because you don’t know ahead of time how visitors will react.Discover more profit-boosting web marketing secrets and tactics at; www.MindValleyLabs.com